How Long Should My Video Be On My Website?

Length of Video

Did you know that 50% more people will complete a 1 minute video than a 2 minute video? That’s significant considering most businesses want to post longer videos. We tend to recommend that if you want to post a video, that it be under 1 minute…and if you have more to say, let’s find a way to break it into smaller, bite-sized pieces. This allows the viewer to continue to click through the important portions of your videos (education) while also identifying what is important to potential customers…or what is not said efficiently somewhere else on the website.

So, I Shouldn’t Post A Long Video?

Not necessarily. It really depends on the type of video.

  1. Commercials. Many companies need to education potential customers about what they do or the benefits of the product. This can usually be done within 30 seconds.
  2. How To. Some companies need to educate current customers about how to use a product, such as how to assemble it or how to use it safely. In these cases, the length of the video is less important; however, it is important that the video get to the point quickly or the viewer will think the video will be a waste of their time.
  3. Testimonials. Testimonial videos can be up to 2 minutes. People like to watch other people give testimonials before they buy to help them determine if they are making a good choice. By providing sufficient time for multiple testimonials, the potential customer can watch as many or as few testimonials as needed to help them make a decision.

We hope this helps you make an educated decision on how long your video should be. Whether we produce it for you or someone else, make sure the length of the video is correct for it’s use. Contact us if you have any questions.

 

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