Here’s a question we get frequently: “We have an event coming up and would like you to record the event so we can use the video to promote next year’s event.” To that, we respond, “Yes! But why wait!?!”
When we get this question, we often suggest that they don’t have to wait until next year to get that promotional video. Once we know a little about the event, we can create a video that piques interest. For example, if the event was targeting business owners that want to know how to use technology to help them in their businesses, how would you help them understand that before the event? You’d use a video like this:
The first 0:34 seconds is the promotional video followed by the actual event. In this case, there were three messages that were important in this video: Where you should market your business (mobile), where you must list your business, and what are the helpful mobile apps helpful in business? The top three reasons you must attend the event.
Marketing an event is important. It takes flyers, postcards, social media, and word-of-mouth…Add video to the mix to help people explain the upcoming event more clearly. When the video is added to the mix in social media (or through QR Codes on printed materials) you give people the method to share what the event is without losing the quality of the message. It’s like that old telephone game… you tell me, I tell someone else, they tell someone, and before long…the message isn’t the same. Video prevents this by maintaining the message and providing the platform needed to share quickly, efficiently, and effectively.
If you have an upcoming event and need a promotional video, let us know. We can certainly help you fill the event with interested people!