Do We Have to be on Camera? Why People are the MOST Important Part!

Human brains are hardwired to recognize faces. When a video has a person talking in it, customers are more likely to connect with the video. When the audience can see the human behind the voice, they are more likely to trust what you are telling them. Speech is perceived by more than just auditory cues, we take in visual ones as well.

As a species, we are hardwired to be judgmental. Many people do not trust the information they read online. A study done in 2009 found that rather than trusting the people with the most expertise in a subject, people are more likely to trust those they believe have their best interests at heart. Psychologists at Princeton discovered that in only a tenth of a second, we form impressions of strangers from their faces alone, and our brain then responds based on how trustworthy we find their face to be.

In video, it is important to note that just having a trust worthy looking person is not going to make your audience listen to the message presented in your video. Remember, speech perception relies on both visual and auditory cues. The combination of both a great speech and a trustworthy face, among other things, is what will make your video the most compelling.

So, how can you get people to want to listen to your video? There are a few items that are critical to building the trust you deserve. First, you must be authentic. Be you. Don’t try to be someone you are not. If you look, sound, or feel uncomfortable, it will show, and many viewers will see, hear, and feel it. Second, demonstrate your integrity by showing us how much you believe in what you are saying. Again, if you come across as fake or phony, it will show. A good analogy is a dog’s behavior when certain people walk into the room. Some people are deathly afraid of dogs and the dog can sense it immediately. We humans have learned to do something similar…to sniff out false and bogus people. Some are better at it than others are, but we all have this ability. Third, people don’t care how much you know, they want to know how much you care. If you are genuine in caring about your viewer, they will sense it and feel a higher level of comfort in listening to you speak. Finally, speak the truth. Don’t sugarcoat or exaggerate…these all come across counter to the previous three and will completely destroy your credibility.

This can be applied to all parts of speaking, but with video, you need to be aware of more than just your speech. Your background shouldn’t distract from your message. You are what they should be paying attention to, not the bookshelf of what’s happening outside the window behind you. Add text to the screen to help reinforce what you are saying. It also focuses the viewer on what you are saying and subtly tells them, “This is important!” Have confidence and be positive while on camera and use transitions when speaking. It helps the viewer follow along when you say things like, “Now that I’ve covered XYZ, let’s move on to ABC.” This transition tells the viewer where you are and what to expect next. Sound like English class all over again? Good! It should.

Having just a trustworthy face is not enough to make people want to listen to your video; however, neither is just having a good speech. If you take the time to focus on all aspects of your video, including what’s in the background, what you’re wearing, and even the music that is playing, your video will have a much better chance of being listened to and acted upon. You want to connect to your audience, so give them what they need. Comfort, trust, integrity.

As always, we coach clients how to perform better on camera during our shoots. When we have someone who is struggling on camera, we do our best to help him or her relax and speak clearly. After all, you know the subject matter, just talk as if you’re talking to a friend. We’ll do the rest! Let us know when you’re ready to get started.

 

Source: Wistia Blog. (2017). Why Videos Featuring Humans are Easier to Trust. Retrieved from: https://wistia.com/blog/make-trustworthy-videos-with-humans on September 28, 2017. 

Don’t Think You Need to Invest In Video? Time and Again We Help Businesses Avoid These Mistakes!

kid frustrated by mistake

How is it that in 2017 video is absolutely crushing the other forms of media…and some still refuse to use it? I know, I know…Crazy right? I’m sure you’re not doing thinking these things…but just in case, let’s go through a few reasons why it’s time to invest in that website video.

  • Missing Out on Loyalty. First off, your customers love you, right? Right. We know this because of studies like this that tell us the probability of selling to an existing customer is somewhere between 60% to 70% (HelpScout)…which is so much higher than the 5% to 10% chance of selling to a brand new customer. Since your existing customers love you, why wouldn’t you give them a reason to tell others? Some clients like to create videos that are educational and entertaining…making them shareable. By posting a video, you allow your existing customers the ability to share your greatness… just remember, you don’t want to sell in this video, you’re showing your greatness a different way: giving information that’s useful.
  • Forgetting to Remove Confusion! What if you sell a product or service that is a bit more complicated? What if your product or service could easily be explained with a short video versus text? Most people are too lazy to read any more. So much so, I’m a bit surprised you’re reading this! Most people would prefer to click the video than read text. Give them something to watch! Here are couple of examples:

MicroPop

Tone-Y-Bands

 

  • Losing the SEO Game. If people are searching for you online, will they find you on Google? Google OWNS YouTube and loves video. You’ve probably already started to notice the video search results that sometimes pop up when you search for how to do something. For example, if you were to search “How do I unclog a dishwasher?” You’ll notice that the top non paid search result is a video. Hmmm. Makes you think a little, doesn’t it? What questions need answers that your potential (or existing) customers might be searching for? While video isn’t the only answer to SEO, it’s certainly a powerful one!
  • Conversion is Too Low. What’s your conversion rate? If you sell products, a video helps the viewer decide whether to buy the product. In fact, StacksandStacks.com, “an e-retailer of home storage and organizational products said that when a consumer views a product video, that consumer is 144% more likely to add that product to her cart than a consumer who watches no video”  That’s astounding!  Even our own clients have told us that their products sell out faster and need to be replenished more often when the product is displayed with a video running next to it in stores. And, if we go back to our previous point, if consumers are on a website viewing a video, they’re on the site longer…leading to better SEO. Google seems to love it when people stay on a website longer. We think it’s because Google algorithms say, “Hey, people arrive here and stay here….this site must be good!”
  • Inconsistent Training. Have you hired a new employee? When you do, do you spend hours teaching them all that boring stuff you have to go through? Here’s an opportunity to have your new employee watch something that is more engaging and useful. An on-boarding or training video will help a new employee learn about the culture of the business and review all important points in a consistent way…and you can be sure that every new employee hears and sees the same information presented in the same way. Consistency! One of the keys to Human Resources!

If any of these items helped you make the next step toward creating a video for your business, great! If you’re not sure what your next step is, that’s ok…just fill out the form to the right. We can answer any questions you have and point you in the right direction. Even if you don’t use us, we hope this helped.

 

 

Source:
Photo Source: Pixabay.com
2017, April 19. Convince and Convert website.  http://www.convinceandconvert.com/content-marketing/you-need-to-invest-in-video/

Video Marketing Myths

With over 300 hours of video sent to YouTube every minute (on average) and millions watching these videos everyday, how do you know what to do to be effective when it comes to video marketing? It seems a very small amount of businesses actually know how to take advantage of these actions. People are starting to catch on and businesses increasingly are using video to connect with customers and potential customers. They are finding that video is a highly effective tool to illustrate their personality and authority in their industry.  So, what myths do these businesses sometimes believe?

Which of the following about video marketing are myths and which are facts?

  • View Count – “We are successful if our video goes viral,“ or “Our video is a success if we have over 1 million views.” False. While this may be true in some respects, views do not equate to action taken by your customers or purchases by customers. If views were your goal, we would have to ask why. Why are views important? If you have a new product or app that no one knows about and views will help educate people who didn’t know your app existed, then maybe viewers is good…but it shouldn’t be the only measure.
  • The appearance (quality) of the video is more important than the message.  Myth. While we believe quality is very important in video, it is not what generates sales. The message is just as important. We’ve seen some videos that are a little poor on quality convert more sales than a flashy video. That said, if your goal is to show people that your business is trustworthy and professional, appearance is very important; however, the message must compete with competitors (both direct and indirect).
  • My video should sell to the viewer – Myth. There are all kinds of reasons to create and post a video…and only one of which is to sell. Many times clients contact us to create videos for other reasons, such as, recruiting video, office tours, professional expert video, and the list goes on. The client often wishes to tell their story, not sell it, by taking an approach of, “We’re experts in this. Watch us, listen to us, and let us help you when it’s time.” This is a much more useful tool to use than, “Buy! Buy! Buy!”
  • We must have actors in our video – Maybe true. Maybe not. While you can add actors and actresses, typically this just adds costs that may not be needed. It really depends on the video. For instance, if an employee or the president of the company can speak on camera about the topic rather than a paid professional, then why spend the money? On the other hand, if the topic needs a bit of an expert (like a doctor when you’re not), then an expert actor (actress) might be required. We can help with that.

We hope this helps you decipher and navigate through the video production process a little easier. We are always willing to help and answer questions. It’s OK to call us, even if you’re not ready to decide. In fact, we welcome it. We’d rather you go in with both eyes open than guess.

The Three Types of Videos Your Business Must Have This Year!

Make 2017 a Video Year – Stay On Trend!

First of all, we know that video has made a HUGE stride in this past year. You can’t scroll through Facebook, LinkedIn, or a site like CNN without seeing ads with video. Having the right kind of video for that medium is critical. This article isn’t about that type of video; however, it is about the three most important videos you should have on your business website. When reading the three types below, think, “What does my prospective client want to know?” Then ask yourself, “Do these three videos answer their questions?” I’ll bet they do.

Company Overview Video

Almost two-thirds of all customers shopping online find a video about the company helpful in making a decision whether to buy from you or not. It can be simple or complex, but it needs to be there. Talk about your mission, why you exist, a founder’s story, or highlight a key employee. This makes your potential customer relate and want to get to know you more. Here’s an example.

Product / Service Demo Video

An informational video about your product or service can be extremely helpful. Is your service a little complicated? Does your product need some explaining? These are questions you can answer very quickly with a Product or Service Demo Video. Support that logic with a full 95% of those making purchases feel that a video is helpful while researching what they should buy.

Customer Testimonial Video

Prospective buyers don’t want to feel alone. In fact, they want to see and hear from those who have already purchased from you. Think about the last time you made a purchase on Amazon. Did you read the reviews? Most people do. In fact, most people who read the reviews also make decisions based on what they read in that section. Just remember, don’t promote…let your customer do the talking. Let your prospect connect with your current customer.

Extra Credit!

And, for extra credit, we’d recommend the video blog series. This is one you have to be ready to put some time into. There are two ways to approach it: (1) Do it yourself using your computer, audio, and desk lamp, or (2) Do it professionally, but cost effectively. We recommend that if you’re going to do this yourself, you do so in batches. If you want to create six video blogs to push out over the next several months, book a professional for a half day and shoot all six. Then, once they’re edited, you can release them like clockwork, something Google and your followers will like. Here’s an example of one of those video blogs now…

Source: Retrieved from http://bit.ly/1BAq9tX

Why Your Trade Show Booth Needs a Video

Trade shows are tough, aren’t they?  So many vendors, so much noise; it can be hard to make your booth stand out.  In fact, we at Plum Productions just exhibited at our first trade show, and we learned a big lesson we’d like to share: video draws visitors to your trade show booth.  It’s true!  An eye-catching video makes it near impossible for someone to walk by without noticing you.  For the best impact, set up a flat screen TV, hook it into your laptop and place it on the table in front of your booth—not behind you.  In a pinch, you can play your video right off your laptop if you don’t have an extra TV handy.  Ours was so effective that we gained several new clients, one of them being a custom video for—you guessed it—an upcoming trade show! As great as trade shows are, you might approach a video for your booth differently than a video on your website.

  • First, chances are the room you’re in will be loud.  Narration on your video might get lost.  You’ll want to make sure your video includes “punch words” or short phrases about your business.  Remember, a trade show video isn’t going to get into the nitty gritty about your services. It just needs to get people to stop and talk to you.
  • Second, go for flash.  Bright colors and quick edits grab attention.
  • Lastly, keep it short.  Remember, it only takes a few seconds for someone to pass your booth.  Keep your video concentrated to the exact information you want a passerby to see.

You can check out the video we created for our new client and see a real life example of an effective trade show video.

Good Luck! If you need any help, let us know!

I Can Make Your Video For $5

Video for Just $5

WAAAY COOOL!! You mean I can have a 2 minute video created by you, edited and everything for only $5? Awesome! Where can I sign up? So many times it’s the hook that gets us in the door. Unfortunately, a poor experience afterward can make us bitter and unhappy. We believe everyone should have video on their website or YouTube; but, we don’t believe it should look like your brother’s 9 year-old created it with their iPhone. We don’t have a problem with someone wanting to do it themselves; after all, that’s why we created MyVideo101.com, but we also believe it should portray the level of professionalism that the business and it’s owners portray in real life.

Getting stuff for cheap is rewarding…that’s why some people are addicted to shopping;Disappointed but cheap isn’t always better. Imagine you found a deal…no a steal…for a brand new iPad while searching online. You found one for $20. Would you buy it? Some would say yes…the risk is low (after all, $20 doesn’t get you far these days). Others would say, “It’s too good to be true, it must be a scam.” While there might be circumstances that warrant the low price (estate sale, estate auction, etc.) many times the buyer gets what they pay for resulting in that bitter and unhappy feeling.

We also don’t believe in the mantra, “High price means better quality.” We think those who charge extra for a product or service just because they’re a little better isn’t right either. But it must be in reason. That’s why when someone asks us how much it costs to make a 30 second video, it’s tough to answer. Things we must consider before we can even remotely tell you what the price is:  Where is the shoot? How many people will be in the testimonial portion? Will there be paid actors/actresses? Will there be narration? …and many, many more question. Each item may add some cost, but the cost will often time result in a much higher quality product.

So, the next time you hear someone say they’re having their cousin create their website video, ask the following question:

  1. “Will the quality of the video reflect the level of professionalism your business requires?”
  2. “How long has he/she been creating videos?” Just out of college, see question 1.
  3. “How long will it take to have the completed video?”

If you or someone you know is looking for a  high quality video for a reasonable professional price, let us know! Questions? Ask us in the form below.

Why You Should Never Let a Local TV Station Create Your Video


A common question we get is, “Will I get the video when it’s complete to use as I wish?” This seemed like a very odd question. Of course! Why not? You’ve paid for it and it’s yours once completed. This prompted us to ask, “Why are you asking this?” The answer will amaze you.

Should I Hire a Professional Videographer…or Just Go with the Local TV Station?

When we asked why they were asking, they said, “Because the local television station won’t give us our video now that we’ve paid for it.” You read that correctly, they paid for it…but didn’t get the video. That’s what they think! The truth is, if they had read the fine print, they would have known that what they are paying for is the commercial air time. That is what they are buying! The air time, not the video. The video was an extra bonus for signing up! The ‘client’ in this case, does not own the rights for the commercial/video. That’s ok, right?

So What? How Does that Affect My Video If I Use the Local Television Station?

The truth is, the station owns the video. If you were the one stuck in this situation and wanted to use the video on another medium (oh, let’s say something important like your website, an email, your YouTube Channel, your Vimeo channel, another television channel, or on a grouping of cable channels) you couldn’t. You’d have to hire someone to create another video. That’s ok if you want to spend money over and over for the same thing, but why do that?

Be productive with your money. Our suggestion: Create a professional video that is good for at least two years, usable in multiple mediums, and, if appropriate, create separate calls to action at the end of variations of the video to further measure the successfulness of your video.

Don’t Be Fooled! And don’t get frustrated like that guy! Got a question, let us know!

The 6 Questions You Should Ask a Production Company BEFORE Hiring Them

When hiring a video production company, there are several questions you should ask before proceeding. These are important because not all corporate video production companies are created equally. Sounds cliché, but when you hire someone to create a professional video, you expect high-quality output…and you should get it. Here are some questions to ask before deciding on whom to hire:Questions, video

  1. Can you show me a sample (or 4)?  If you’re shooting a corporate video, whether for a website or for television, you’ll want to see samples of their work. In fact, you should ask to see a portfolio of their work so you can get a feeling for their style and skill level.
  2. Would you describe the personality of our business? Because your company has a personality and culture, you’ll want to find a production company that fits into that culture and personality. In fact, they should be able to identify and describe the culture and personality of your company during your first meeting. If they can’t, they are not paying attention to the details, and will not when you hire them.
  3. What ideas can you provide for this video? When meeting with them, they should be able to give you a couple of creative thoughts of what they visualize in the video they want to shoot for you. Additionally, if you have some ideas of what you want the video to look and feel like, that can be both a help and a hindrance. This can be a dream or a nightmare for the producer. Regardless of whether the vision is right or not, a good producer should provide some insightful feedback about why the vision will work, will not work, and how to improve it.
  4. Do you stay in budget? And, what happens if it goes over budget? If you are focused on the budget prior to calling the meeting, you may be considering the wrong factor. Budget should be a factor, but not the deciding factor. Because a poorly planned and executed shoot creates a subpar video; therefore, a little bit extra can make a big difference. Weigh and balance the budget accordingly.
  5. Can you deliver on quality that matches my expectations? Remember the creative is always subjective, but the quality of the video should be in line with your expectations. Quality also means having the proper sound equipment, the proper lighting, the proper framing, and an attention to detail (such as the background) can all make an impact on the final product. Look at the samples to determine if they have what it takes.
  6. What happens if you miss the deadline? A good producer can describe the timeline associated with the shoot. If he or she cannot map this out for you, your follow up question should be, ‘how many deadlines do you miss?’ A good producer can miss a few, but a great producer rarely misses. When you ask this question, look for their reaction. You’ll know if they can hit a deadline by their answer.

These six questions are a good start to helping you decide on the proper corporate or web video production company. By asking these questions, you’ll begin to get a feel for the quality of their work and their ability to perform.

3 Tips from a Video Production Pro

Want some lessons from a professional video production pro? With years of experience and hundreds of videos created, we can provide some insights into how you can better create a high-quality video on a shoestring budget. Since it would be nice to have an unlimited budget, it is unrealistic. We realize that. So here are a couple of tips that can help you improve your DIY video. Remember, nothing beats a high-end camera, high-quality lighting, and the right audio components; but, you can get some decent video for your video blogs by following a couple of tips:

Know your angle. This doesn’t mean the angle of your story, this means the angle of your camera. So many people use their iPhone to shoot some decent video. With the addition of HD video to many mobile phones, many people believe this provides the best there is. It simply doesn’t; but, it can provide enough for some websites. If you’re going to hold a phone to do a video, please hold it the right way. Think about your TV. Is it taller than it is wide, or wider than it is tall? That’s the way you must hold your phone. In fact, most computer screens are shaped the same way. Shoot your video accordingly.

Steady as she goes. Even the pros use tripods. Holding a camera or phone steady is very difficult. Don’t fight this fact. An expensive tripod isn’t necessary, only something that will hold the camera steady. Remember, people want to watch your video, so make it appealing by making it steady.

Video isn’t all.Lavlier, Audio, Video While it is usually referred to as video, one other important component is the audio. The audio can turn people off very quickly. If it’s difficult to hear, has a strong echo, or the audio is muffled, you’ll want to add a lavalier microphone (or lapel microphone). These are relatively inexpensive (less than $50 at Amazon or Best Buy) and well worth the expense. We like to say that “A professionally produced video can draw clients in just as easily as a poorly produced one can drive them away.”

If you must do your own video, we hope these tips help. Every single tip listed here was inspired by at least one DIY video that we’ve been exposed to when sitting down with potential clients. These are the things that they don’t like about their video and call us to fix. Video is more difficult than it seems, so don’t be afraid to call us for some other tips!

When Is It Time To Add Video to Your Marketing Plan?

Websites used to be just a way for people to find you. And it still is. But it has become even more than that. For example, when done correctly, your website should be interactive, solution driven, and easy to navigate. The website world is changing quickly. Websites used to be pretty static, unchanging, and a place for people to get basic contact information. Not anymore!

Today, people are researching companies, people, and groups via Google, Bing, or other search resources. It’s time to manage your online identity. One way to manage your identity is provide good information about what you do and how you do it. This can be accomplished through video. But, when is it time to add video? Here are some perfect times to add video to your repertoire:

When You Are Rebuilding or Re-Launching Your Website

Video is a critical part of new websites. If you make the video the showpiece of your site, you’ll find people spend more time on your site, improving your stats and, possibly, your SEO metrics. In less than 2 minutes, you can describe what you do, how you do it, and why a potential customer should contact you.

New Product or Service Offering

If you’re providing a new product or service, this is usually a good time to add video to your site. A video will allow you to describe the new product or service quickly and even provide a demonstration. Highly powerful. Always effective. Additionally, if you have a product that must be assembled and are having some difficulty getting your customers to assemble the product correctly, a video might be just the solution.

Re-Branding

If you’re in a position of re-branding your business, think about how you might add video to your site to describe why the re-branding has happened, what is the benefit of the new brand, or, if applicable, why the re-brand won’t affect your current level of service. Just make sure the video launch coincides with the entire branding strategy so that you can lengthen the shelf-life of the video.

An Event

If you have a tradeshow, a fundraising event, or you’re unveiling a new product, people love a video presentation. A video always does better than a PowerPoint presentation or speech. No matter the size of your business, a video supporting an event is highly productive.

The best way to stand out and apart from your competition is a video. When you invest in a high-quality video, your business stands out. Let us know if we can help!