How Does Video Help Your Website?
When we created our website, we contemplated about creating an About Us video or to just have an About Us page. We opted for the text version because we believed it helped our Search Engine Optimization (SEO) because words are easily understood by Google. Since the creation of our website, we’ve learned how important video is to SEO. Not only that, we’ve discovered that an About Us video can help sell products.
Imagine you are looking for a photographer for your event. During your search you find three photographers that you think can do the job. You click on the About Us page for each and find that two of the three pages are text based. When you watch the one with the video, you not only learn about the photographer, you also learn she has a great sense of humor. You think, this is perfect for the event we’re putting together.
Here’s an example of one that could be used as an About Us; however, doesn’t exactly follow the full format of creating an emotional connection first.
Video speaks to the emotions of the buyer, while text speaks to the logic. When you present to emotions, you will connect with the buyer. When the buyer connects with the personality within the video, you have a greater likelihood of acquiring the sale.
Key Points to a Successful About Us Video
- Be Unique. Your company has a story, a culture, and a personality. This should come through in the video you post. If you’re an accounting firm, you will most likely want to present a professional, straight forward message. If you’re an advertising agency with flair, you’ll want to present a professional, creative video.
- Earn Trust. Use a testimonial or two in your About Us video. Think about it. Potential customers are looking for someone, they’ve elected to do more research about you, why not give them supporting material in the form of a testimonial.
- Keep the Video Short. Try to keep the video to somewhere between 3 and 5 minutes, but make the first minute the most emotionally connective.
- Make It Personable. This may sound logical, but many people want to push a sales pitch; instead, make it about the benefits of using your company and the values you hold. Connect with the potential client.
If we can help, let us know! Watch for our About Us video, coming soon!