Did you know that Digital Video is a very powerful tool in business? Ever notice the games on your iPad or iPhone? Many of them are now using video to advertise to you. Why is that? Because it works.
Video about a product is usually ‘to the point.’ In fact, the most effective videos that are about a product are under 2 minutes. These videos typically contain information that will help a prospective buyer make buying decisions. They include the benefits clearly and support all other material a possible buyer might encounter. Do you want to improve a possible buyer’s chances of buying? The location of the video within the website is more effective if placed near the purchase or buy now button. Once someone has watched the video, he or she should feel confident in making the purchase. If so, you don’t want them looking far for the button to purchase (or phone number, if this is your call to action).
Good researchers know that calculating cause and effect takes data. Pure data. If you’re going to do a video, you’ll want to know, did it work? One way to determine this is to do some testing before posting the video on your website and after posting the video to your website. Here are a couple of steps to consider: Pre-Test. Measure current data. How long do potential customers stay on a page? Typically people stay on a home page for just enough time to determine – Is this who I was looking for? Can they do what I need them to do? Do they provide the level of professionalism I’m looking for? Can you do the job? Can I trust you? More time on your site may equate to level of comfort and may lead to more sales. But how will you know unless you measure it before and after? Here are some stats that support having online video:
While we may be biased, the stats are now screaming out, “Use Video!!” If you have any questions or comments, please leave them here, or contact us directly.