The Three Types of Videos Your Business Must Have This Year!

Make 2017 a Video Year – Stay On Trend!

First of all, we know that video has made a HUGE stride in this past year. You can’t scroll through Facebook, LinkedIn, or a site like CNN without seeing ads with video. Having the right kind of video for that medium is critical. This article isn’t about that type of video; however, it is about the three most important videos you should have on your business website. When reading the three types below, think, “What does my prospective client want to know?” Then ask yourself, “Do these three videos answer their questions?” I’ll bet they do.

Company Overview Video

Almost two-thirds of all customers shopping online find a video about the company helpful in making a decision whether to buy from you or not. It can be simple or complex, but it needs to be there. Talk about your mission, why you exist, a founder’s story, or highlight a key employee. This makes your potential customer relate and want to get to know you more. Here’s an example.

Product / Service Demo Video

An informational video about your product or service can be extremely helpful. Is your service a little complicated? Does your product need some explaining? These are questions you can answer very quickly with a Product or Service Demo Video. Support that logic with a full 95% of those making purchases feel that a video is helpful while researching what they should buy.

Customer Testimonial Video

Prospective buyers don’t want to feel alone. In fact, they want to see and hear from those who have already purchased from you. Think about the last time you made a purchase on Amazon. Did you read the reviews? Most people do. In fact, most people who read the reviews also make decisions based on what they read in that section. Just remember, don’t promote…let your customer do the talking. Let your prospect connect with your current customer.

Extra Credit!

And, for extra credit, we’d recommend the video blog series. This is one you have to be ready to put some time into. There are two ways to approach it: (1) Do it yourself using your computer, audio, and desk lamp, or (2) Do it professionally, but cost effectively. We recommend that if you’re going to do this yourself, you do so in batches. If you want to create six video blogs to push out over the next several months, book a professional for a half day and shoot all six. Then, once they’re edited, you can release them like clockwork, something Google and your followers will like. Here’s an example of one of those video blogs now…

Source: Retrieved from http://bit.ly/1BAq9tX

If You’re a Nonprofit, Here’s How We Fit In

Face of young adult from Best Foot Forward

Nonprofits Are Essential To Our Communities. If You’re a Nonprofit, Here’s How We Fit In.

Every nonprofit has a story. Nonprofits usually fill a very serious need in our community; and one of the biggest challenges nonprofits face is the need for money. Money that helps the nonprofits satisfy the need and pay its employees. When we talk to Executive Directors of nonprofits, they share with us their frustration of telling the story effectively and efficiently so as to bring in as much money as needed to fill the gap. This is not an easy task.

Imagine if you could tell the story without having to sound like it’s been told a hundred times. What if the story could be told using the faces of those who benefited by the nonprofit? Wouldn’t that be the best way to tell the story? It would…In fact, a video can do exactly that.

The person(s) who benefited from the nonprofit would be the best person to tell the story. It’s a first person account of the difference the nonprofit made in their life. Without the nonprofit, where would they be? By having them tell your story, a possible donor can see the how their donation will help make a difference. Powerful stuff.

But, Plum Productions doesn’t just do the video; we help you reduce the cost of the video by working with your corporate sponsors. We all know companies that want to help their community, but they also want the community to know how much they impact their surrounding area. One way to work together is to let Plum Productions work with your Corporate Sponsor(s) to off-set the cost of your video.

A powerful, emotional video can bring in donations beyond expectations. We fit in because we want to tell the story. The story of how you, the nonprofit, helps our community. Below is a sample of just one of our nonprofits we’ve highlighted. Take a look…and try not to cry.