How Long Does it Take to Get a Professional Video?
May 16, 2018
Time is money and you want to know, how long should it take to get my video? You have every right to ask that question. You also have every right to get an honest answer. While we’ve had clients come to us because they were frustrated with how long it was taking to get their video from another production company, our goal is to be as upfront about timelines as possible. Timelines vary by several factors. Let’s dig into what can change the timeline and what you can do about it.
- Deposit. Yes, we, like many other production companies, require a deposit to get started. This can sometimes slow the process down a little, depending on how large the client’s company is.
- Before the Shoot. You’ve decided to move forward and you hope to get your video in a week…is this realistic? Probably not, but it could be. We consider the time before the shoot to be the most critical and has the biggest impact on timeline. Here’s why: We base much of the rest of the video’s outcome on what happens before production begins. We hold a preproduction meeting to ensure we completely understand and everyone agrees to the direction the shoot is heading. We write scripts, plan the shoot schedule, etc. based on this information. A poor plan can result in a poor video, so we can’t stress how important a good preproduction meeting is for your success. This portion of the production usually doesn’t slow the process down unless things change directions and decisions can’t be made in a timely manner. Usually doesn’t happen, but sometimes it does.
- The Shoot. The shoot is the shoot. It’s where the planning meets reality and stuff starts to happen. Typically we schedule a half, full or multi day shoot for a set number of hours. Again, this doesn’t usually cause any delays to the delivery time unless the client cannot schedule the shoot until someone has returned from vacation or needs to wait until a date in the future to begin shooting. That also applies to our schedule. If we’re already booked for the next several weeks, a new shoot most likely won’t get scheduled until after that clears up a bit.
- Post Production. Here’s where time bends. Our goal is to always get you a finished product to review within about 7 to 10 days (unless otherwise stated during the shoot). Typically this is good for the client and good for us. It allows an adequate amount of time to be creative in the editing process while still keeping to a deadline. Where things typically slow down is when the client receives the first edit. That’s not a problem because there are usually several people involved on the client side to provide adequate feedback and list the revisions. There should always be revisions. We fully expect the client to want something revised, after all, it’s their video and they need to get what they want, right? Once we get the revisions from the client, we usually apply those concepts, thoughts, and themes to any other remaining video edits and make the changes to the first video. Believe it or not, one time we waited 6 months to get the revisions list. These things happen and when they do, they affect how quickly the client receives the completed video.
- Final Payment. Once we’ve completed the required rounds of revisions the client will provide final payment and the final videos are delivered. Again, this can stall the delivery process if it takes a few weeks to process checks at your company. This isn’t common, but it does happen.
There you have it, several factors that can affect the final delivery time of your video. How long should it take to get your video created and delivered depends on schedules, payment timelines, and revision/feedback timelines. Our typical projects take anywhere from 30 days to 3 months…depending on the client. That said, one time we started and completed a project in 7 days…so that can happen as well. We can say with certainty that it’s very difficult to provide a highly produced, quality video in less than 30 days…and even more difficult is producing an delivering a video by last week (as is sometimes jokingly requested).
If you’ve been waiting for a video production company to complete your project and you’re outside those timelines, give us a call, we may be able to help or give you some questions to ask. Any other video questions? Give us a call.