Whether you’re looking for a short informational video or a longer About Us/Corporate Story video, there are several factors that can make or break it’s success. One of those factors is the agency or production company you hire. There are several ways to determine whether a video production company is worth their weight. In this post, we’re sharing the top 6 qualities a good video production company should have before you decide to hire them.
Traits to Look For When Deciding on a Video Production Agency
Before you do anything, you need to look at their work. Does it match your style? Do they have a variety of styles or just one look? Just because there’s one look, it doesn’t mean they can’t do more…and just because they have several styles, it doesn’t mean they can’t do the look you’re seeking. Dig deep into their portfolio. For example, you’ll need to look at our Vimeo Page to see more work (updating a website can be a little time consuming). If you see a sizzle reel, great! But don’t let that excite you too much. What you need to see is how did it help the client? Did they get what they needed or did they just get a wow video that didn’t perform. Sometimes, its the straight-forward video that produces the most results. Other times, its the short, flashy video, and other times its the longer drawn-out video that performs. Ask the agency why it worked for the client and what they did to get to that video.
Deadlines drive everything. There are a few ways you can tell if they can hit a deadline or not. First, do they return your calls in a reasonable amount of time? We’ve been told countless times that we’re the first to call back after they’ve called several agencies. When you call, does someone pick up? If not, how quickly do they call you back? How long does it take to get a response from an online form? These are all simple ways you can tell if an agency is time conscious or not. Obviously accidents happen and schedules get crammed, but communication becomes the key when scheduling conflicts arise…so do they communicate when there’s an issue related to time?
You can find several videos out there that follow the same format. That’s fine if you want to use a tried and true format to get the job done, but if you want something different, can you find a video that does the same thing, only in a different way? For example, a construction company wanted a simple, “Here’s a sample of our work” video, only we worked to make it more than that. We wanted it to have an HGTV vibe so that people will want to watch the video to the end. Wow! It worked!
When you do your research on a Video Production Company, do they have Google Reviews? More importantly, do you know any of the people who did a review? If so, call them! Make sure they tell you what they thought. If you don’t know any of them, do you feel comfortable reaching out to them cold? Just giving them a call and saying, “Hey, I was interested in working with XYZ Company…how was your experience?” Then listen! If you’re not comfortable doing that, do you feel comfortable with what the written word says? Next step, use that information to ask the production company about that project: What did the client want? What did they do to help them? How did you arrive at the finished video? Can I see the finished video?
Knowing next steps is critical to a successful process. When you first speak to the production company, do they clearly identify your next steps before beginning to work together? Do you know how the process will work? They should describe the overall process with you to the point you get your video. This should include timelines as to when things can be finished and what the client can do to speed it up or slow it down.
BONUS: Passion about the Work!
One of the things you’ll notice right away at Plum is that we have a passion for creating something fun for your business. Fun and different should be a part of every video production process. We look for ways to make it fun and different. If you want to pull it back a little, no worries! We don’t mind… but we think you’re looking for a creative edge, so we’ll look to provide that to you first.