Several factors can impact the cost of a video, including (but not necessarily limited to): the services provided (like script writing, shooting, editing); paid talent; music licensing; the length of the finished project; location rental fees; make up artist(s); and 3D animation.
Not every video project will include all of these elements, therefore pricing can be variable. At Plum Productions, we price every project individually; that way you never pay for services you don’t need. For more help in choosing a video production company see the article titled 4 Suggestions to Hiring a Video Production Company.
Depending on the scope of a project, production timelines will vary. Most of the work will be completed by your production company, so while video production is labor intensive, the process shouldn’t be too time consuming for you, the client.
The process includes several steps (depending on the size and complexity of the project). The process includes: Execution of the Production Agreement, Pre-Production Planning Meeting, Scriptwriting (if applicable), Shoot (this can be one day, several days, or a half day, depending on the project), Editing, Client Review of First Cut, Editing Revisions, and the Final Approval by Client.
At Plum Productions, our turnaround for a first cut of video is typically within 14 days (most times faster) from the shoot date. To learn more about production timelines, see the article How Long Does It Take to Get a Professional Video?
Video is a powerful tool for boosting your website’s SEO with many benefits, such as: (1) Higher Page Rankings on Search Engines (like Google). Google gives preference to sites with video content. (2) Reduced Bounce Rates. Visitors typically spend more time on sites when they’re watching videos. (3) Shareable Content. Videos are considered highly shareable content, so when site visitors share your video on social platforms, they organically create links to your site.
Video benefits your business in many ways, including: (1) Enhanced Search Engine Optimization, (2) Create more powerful connections with customers by sharing your story, (3) Significantly higher conversion rates, (4) Higher click through rates in emails, and (5) Improved social media presence through shareable content.
Consumers have come to expect to see video when they visit a website, and that’s a good thing! Videos give you the opportunity to clearly explain who you are and what you do. No other medium does that. For more reasons on why your company needs video, read the article 7 Reasons Why Your Business Absolutely Needs Video.
Hiring a professional video production company can be a considerable investment, so it’s important to do a little research. You should:
For even more advice about hiring a video production company, read the article 4 Suggestions to Hiring a Video Production Company.
Do you have other questions? Please contact us and we’ll be happy to answer them.