Video and Search Engine Optimization (SEO) Go Hand in Hand.
Everyone wants better organic search rankings on Google, and video will help you get there in several ways.
- Visitors Stay Longer. The longer visitors stay on your site, the better your SEO. Watching videos keep visitors engaged. The more videos you have on your site, the better the chances visitors will keep clicking around, indicating to Google that content on your site is good, and you deserve a higher spot in organic rankings.
- YouTube is the World’s Second Largest Search Engine. It’s also owned by Google. YouTube videos often land on the front page of organic search engine results. Just make sure to apply appropriate titles and tags to your YouTube posting so Google can find you.
- Boost Your Online Presence. When other websites link back to your own, your SEO increases. When you upload your videos to sites like YouTube and Vimeo, you can add links that connect back to your own site, adding to your credibility with Google.
Video Does the Work For You.
If a picture is worth 1,000 words, a video is worth 1,000,000.
Videos can say more about your businesses than text ever could, with moving images of your product, client testimonials, or a message from a representative. It can reinforce your brand, or help you establish one. It’s a way to reach hundreds, thousands or even millions of potential customers without investing extra time or manpower.
Fortune 500 companies use video in their sales presentations, because they know a video will pitch their product perfectly, time after time. Every company can benefit from video production; all you need is to identify your needs and an idea to get your started. Plum Productions can help.
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