How To Create Videos That Work For Your Business

vector art with website and video

When creating your marketing strategy it is critical to incorporate measurable benchmarks. In the past few years, video has become the “latest craze,” but does it work? Is video effective in making your business more money? Can you really sell more by incorporating a marketing video into a marketing mix? This article will help you identify components and activities that will improve your video effectiveness.

Let’s start with what your video should do. If you’re going to create video content, there should be a purpose behind it. The goal shouldn’t be to just have a video…the goal should be to create a compelling video that will improve conversion rates by incorporating a call to action. This doesn’t always mean a blatant, “Buy this now,” rather, it can be a subtle illustration of next steps. It depends on the marketing campaign and the type of video. Regardless, your video should tell a story. Sometimes a story means a simple equation:

Current Situation + Problem Results = Problem Solved

Or, it could be:

Personal Challenge + Pain Caused = Organization Solved My Problem

These equations are not as literal as that, but essentially we’re sharing a current problem or situation and showing what the results of that problem are along with how a product or organization has solved it with it’s product or service.

When creating marketing videos effectively using that equation, one must understand the target market and the pains they are experiencing. By placing the product or service into the “problem solved” category, the viewer is more likely to understand how it works and why they should purchase or call.

Once the strategy is worked out, the next step is to understand the structure of an effective video. First, you’ll want to structure the most important part of the video toward the beginning of the video. We don’t mean blurt out the most important sentences regardless of their message; we mean structure the content to incorporate the most important components as early as possible. The reason for this is watch time. By measuring both whether someone watched the video and for how long they watched, marketers can use various tools to improve conversion. Knowing that viewers typically leave the video at the 36 second mark is important because any message after that point is usually not heard (and the 36-second number is just an example…usually every video has a different drop off point).

If the video is incorporated as a blog post (as in the video below), the goal is to learn how a search engine ranks the video or blog post. If the blog post and video answer a commonly asked question and can be incorporated as a landing page that is found via search, the length of the video can be longer. These videos tend to have longer watch times because the viewer arrived there searching for more information. This tactic is smart video marketing for any small business.

 

Make the video compelling and fun to watch. Who would ever want to sit through a boring video? If the goal is to get the viewer to take action, then boring it cannot be. Crafting the right video idea takes creativity… and that’s where the magic happens! When you hire a professional video production company, they should be able to create a concept that matches your branding guidelines yet still captures the viewer’s attention to result in the viewer taking action. This video was fun:

Another question to ask: Can you watch it on your phone? Google has pushed the transition to be mobile friendly for the past couple of years and we don’t think it’s going to stop. You’ll often be quoted some astronomical number of hours of video being watched online every year. Recently we saw an article say that YouTube mobile video consumption has been increasing by 100% every year in the last couple of years. We think that’s probably true…but the videos being watched aren’t marketing videos. They’re including all video, which means the live streams, the content that is long-form video, even Monte Python movies are available for viewing if you like. So, don’t think you’re missing out on all of it, but you should have some video for other reasons. SEO.

SEO, also known as Search Engine Optimization is content that increases the brand, the keywords, the data that says this is what this website is all about. In other words, if you have a business that sells yard products (mowers, parts related to mowers, rakes, trimmers, etc.) and you consistency posted blogs about car repair rather than mowing equipment, Google might confuse your site with a auto repair shop. It’s critical to be consistent in your keywords and content. Same goes with your video…and since Google owns YouTube, you should do the same with your videos.

When you finish your video, you’ll want to incorporate a link or a reference about where to find more information. If your video ends up getting shared several times, you’ll want to make sure the video guides the viewer back to the page they belong…where the content resides.

If you’re creating a business video, you’ll want to inform and educate the viewer. Information and education is king with YouTube and Google because more people search for and watch those types of videos. If you can, you should be offering advice and tips instead of being 100% promotional or marketing in nature.

Music is critical to how we feel during and after we watch a video. Think about the last great movie you watched (or next time pay attention to the music more than anything else). You’ll find that music is almost a character by itself. Without the atmosphere the music creates, you don’t have much of a scene…unless silence is important to the message.

What should I do next? If the viewer has to ask this question after watching your video, you’re missing the call to action. It should be blatant, straight forward, and clear. It should tell the viewer what you expect them to do once they’re done watching. Sometimes it makes sense to put the call to action earlier in the video so if they understand enough and wish to take the next steps earlier than the end, they’ll know what to do. Like this…

 

What Types Of Video Get the Best Results?

Video Tutorials – By sharing with the viewer how to do something they want to learn how to do, you give them the feeling you’re professional and worth their investment. If they see you as someone they can trust because you’re talking about something they’re trying to do or fix, the likelihood of them calling you increases the longer they watch.

Behind the Scenes – If you do stuff that’s interesting or different than most people understand, you might consider a behind the scenes video. They get people interested in what you do to make the magic happen. If what you do is truly magical…you probably don’t want to share your trade secrets, but sometimes showing a little of the magic and make a huge difference in getting them to take action to call you.

Frequently Asked Questions – The best type of video for SEO is the Frequently Asked Question (or FAQ). This type of video answers a question the viewer is searching for and wants to know the answer. If you can give them the answer and still leave them wanting more, you’ve hit the sweet spot.

Animation – Sometimes, with some products, it makes sense to create an animated video. The reason animated video makes sense for something is when you can’t see inside a product to understand what it does. Here’s an example.

 

Social Media Videos are highly productive for funneling people to a landing page. Our recommendation is to use a short version of the video to bring them to a landing page with a longer form version of the video. But don’t forget that call to action!

Other Tips to Successful Business Videos

Marketing or Promotional Videos – These should be short and to the point. No one wishes to watch a video to be sold to, but a short promotional video can make a difference between a purchase or an empty cart. Just keep it short. What’s short? 20 seconds for some items. 45 seconds for other.

Professional – If you’re looking to be taken seriously (think professional services), we wouldn’t recommend shooting something on your phone and using (unless it makes sense because it’s about something happening right now). Professional services videos should have professional video.

Landing Pages – If you’re creating a funnel for your video, consider using a landing page for your video. It works very well.

Need help? Give us a ring!

 

 

Source: Small Business Trends – 25 Tips for Creating Great Marketing Videos

Four Strategies for Video Marketing on LinkedIn

LinkedIn logo

Video on LinkedIn has 3 times the level of engagement versus regular text posts. You read that right, three times! This tells us that if you’re trying to stand out against your competitors, video is the way to go. For this blog entry, we’re sharing with you four types of video you can use on LinkedIn to market your brand. We’ll also pepper in some strategies for using video marketing on LinkedIn.

Initially, LinkedIn seemed a little behind the times when it came to video because they didn’t offer native video posts until the year 2017, well behind Facebook, Twitter, and the rest. But that’s not true anymore. To define native video, they are videos that are uploaded directly to their server and shared on their platform. If you upload a video to YouTube and share it on LinkedIn, LinkedIn may not treat that post the same as if you upload it to their server and shared on their platform.

We also learned that LinkedIn videos perform better in terms of watch time…meaning LinkedIn videos have more views once they’re posted versus other platforms. Your connections on LinkedIn will watch your videos because they’re closely related to business, which is what your LinkedIn audience is primarily focused on. They’re not looking for what you did this weekend or what you ate for lunch; rather, they want to learn more about you and how you can help them. When creating video content, you’ll want to consider this before crafting your message. We know this will come as a surprise, but no one buys because they viewed your video. They buy because they’ve been convinced (by the video) to pick up the phone and call you (a.k.a.: engagement). Since people buy from people, you’ll want to incorporate into your marketing strategy a call to action. Posting a video and adding a call to action will ensure it performs better than those that do not contain a call to action.

Here are the top 4 video marketing strategies on LinkedIn

  1. Answer an FAQ. Consider your target audience. What do they want to learn? To get to a common list of FAQs, you can simply think about your current clients/customers. What are the most common questions they ask you when or before they work with you? For us, they typically ask questions like, “Can you help me write a script?” or “What color shirt should I wear?” or “Where should I upload this video?” To add a layer to this tip, you should also post this video on your website’s company page…specifically the FAQ section. You can share each video (if you have more than a couple of FAQs, we’d recommend a video for each) on LinkedIn. Again, by posting one FAQ video there, you can drive traffic to your website and increase brand awareness.
  2. Case Study Video. There is nothing better than sharing what you did for a client or customer. You can take this to the next level by sharing a video where the client speaks to the issues they’ve been struggling with and how things changed once you’ve engaged with them. By having the client tell their story, you’re gaining credibility from the viewer. Consider this, which do you find more credible, sponsored content or a client sharing how they benefited?
  3. Share a Breaking News Update. If you’re a campaign manager, you’ll want to incorporate into your social media strategy a breaking news segment. Has something changed in the industry? Has something improved in your business? Have you hired someone new who can help you improve your client’s experience? If you’re a real estate agency, you might talk about the latest trends in staging or home sales or mortgage rates. If you’re an air conditioning company, you might share new tax implications to buying a new unit or upcoming government regulations affecting new units moving forward. Whatever the topic, your social platform should reflect your level of experience and knowledge of trends to warrant a breaking news video on occasion.
  4. LinkedIn Video Ads. Whether you’re a product or service, crafting a LinkedIn message that considers your target audience’s needs and wants can provide a substantial return on investment. Video ads are one of the last ways you should use video on LinkedIn. We say this because there are several ways to use video without additional costs before you should find the need to promote the video to your followers (or outside your network). Our guess is you haven’t reached every one of your connections directly (whether via phone call or email) to introduce yourself or ask if they’d like to talk more.
  5. BONUS: Introduction Video. Why not craft an introduction email that you can email directly to your contacts? We wouldn’t recommend spamming people, rather, why not send a short video to say thanks for engaging with me on LinkedIn? Or thanks for connecting with me and let me know how I can help you? These are effective tools to help you better connect with your contacts and help them better understand what you do. They can be generic in nature and captured professionally and are sent directly to your contact once you’ve connected. Make them warm, personable, and inviting. Be a partner, not a salesperson.

We hope these tips are useful for your LinkedIn experience. Whether you’re answering an FAQ, helping a potential client understand what you’ve done for others, sharing a breaking news article, or crafting the perfect video ad, it all comes down to engaging with your prospects or referral partners. The more people understand who you are, what you do, and why you do it, the more connected they feel.

If you’re in a professional field or need to present yourself professionally, you’ll want to hire a production crew who can help you craft the right message and give you that professional look. If you’re not sure who to hire, here are some questions to ask before hiring a production crew… These questions will help you decide if they’re right for you.

Our Secret Weapon To a Successful Trade Show Exhibit

image of trade show

So you have a trade show coming up and want to know some tips to getting the most of the show? There are several things you need to do to be prepared…but one that is often overlooked (and best kept secret) is the pre trade show video. What is this you ask? Clients have told us that they usually know who will be showing up or what type of people/companies will be showing up at the trade show. Knowing this is great. Having their emails is even better. If you are lucky enough to receive their emails prior to the show (and many shows offer this), what would happen if you emailed them an invitation to come to your booth? Would they come to see you? Do you have an inbound marketing strategy for the trade show that you’ll be exhibiting?

That’s exactly what one client did. They created an introduction video that said something like,

“Hi, I’m (insert name) from (insert company). You’ve registered for the upcoming trade show and you’re probably starting to identify which booths to visit to make the most of your time at the expo. We’d like to invite you to stop by and enter …  “

You get the picture. They invited potential clients or buyers to see them and provided an incentive to do so.

So why do this? We think it’s the same reason many companies are creating video:

  • Relationship building. We’re pretty confident that you know business is done with people they know, like, and trust. Knowing this, wouldn’t it be nice to receive an introduction that’s warm and inviting? Wouldn’t you at least stop by to see who they are? Most likely because of the next point…
  • Humanizing. Depending on your industry, you might find it useful to show the human side of the business. Wouldn’t you know, humans like doing business with humans, despite what Amazon would want you to believe. Here’s why: When there’s a problem, another human is who we want to deal with, not a phone tree, not a web form, not an automated system. We want a person. Having this invitation video provides a personal touch to a potential interaction.
  • Doing what most won’t do. Some will reach out via email to invite potential visitors to their booth. Most will not. Even less will invite via video. If you’re being different, you’ll get noticed. Here’s a way to differentiate yourself. Even if more people eventually start inviting via a video invitation, being creative in your messaging can help you stand out even more.

That’s just the tip of the iceberg. There are several more things you can do with video before, during and after the trade show that will help you stand out, such as, producing a video to play at the expo/event, creating a specialized video to say thank you for stopping by (using the cards you collected), or creating a contest at the show and announcing the winner via video (showing the drawing).

If you need help creating ideas, creating concepts, or just want to get started creating a video for your trade show event, give us a call. We’re happy to help.

How to Disrupt Your Industry Using Video

Set of 5 doors all with gray door and one red

You’ve heard it before, whether from your web developer or from a marketer… “You need video for your website.” While it’s true, video helps, video isn’t always the only answer. BUT, if done correctly, video can be the difference maker in standing out in a crowd of competitors. Let’s dig into a few stats and reasons why this is so.

First, think about the last time you purchased something online. Did the product page have information about the product? Of course it did.  Did the product page have photos of the product? Most likely. If the page didn’t have photos, would you have purchased the item? Most people we ask say they would not purchase an item online that didn’t have a photo to see the product. Did the product page contain a video? If it did, do you remember the video? Do you remember what or how they educated you on the product? Did they show you how to set it up, highlight certain features, or show it being used? Most likely, if the product page had a video and you connected with the product and video, you purchased the product.

Therein lies the effectiveness in video.

The video was effective in helping you process and retain information about the product so you can make better decisions. In fact, it has been shown that people are somewhere between 65% and 85% more likely to purchase a product after viewing a video than having not viewed a video about a product or service.

According to Eyeview, a video marketing agency, by including a video on the landing page, conversion increases by 80%. Even Hubspot Blog Post states that “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) and social media images (41%).”

Common Types of Video (and we have done all of these):

  • Product Demo videos showing how to use the product, how to set up the product, or just why you should buy the product.
  • How-To videos
  • Testimonial videos … who better than your clients to tell potential customers why you’re awesome!
  • Explainer videos that show the viewer why they need your product or service and what you can do for them.
  • Expert Interviews
  • Event Videos
  • …the list can go on and on.

Now you know why it’s important, how does it help you become a disruptor? Great question. One of the things we hear is that after creating the video and posting it (or several), they become viewed as an expert in their field. Our clients know a lot about their subject and can demonstrate that with authority on a video. Viewers can feel and sense this experience when watching. When they do, the viewer will feel confident in calling or buying.

Being a disruptor means you have to do more than know your subject matter. Being a disruptor means you have been doing what you’re doing for so long (or with enough outside experiences) to see an opportunity in the marketplace. Imagine that you have been doing your job for 15 years, you know it inside and out, and realize there is a gap in services or processes that might be taken advantage of. Imagine the expert talking about how to use this opportunity to help the consumer. Bam! Disruption begins. The person on camera suddenly becomes a person to be reckoned with.

The next time you see an opportunity in the marketplace that you can solve or fix, this might be the time to create a video and highlight your strengths! Let us know if we can help in any way.

How to Use Drone Video In Your Business Video

phantom drone image

Aerial photography has become almost a must have for modern marketing videos. The easiest and least expensive way to get these types of shots today is by using a drone. Recently it has become less and less expensive to achieve drone shots for videos. However, drones can still be quite intimidating for first time users.

The toughest part is usually figuring out what kind of shots you might want to include in your next marketing video. If you are lost on where to start, here are four ideas to get you started.

The first is a group shot. A group shot using a regular camera is a good way to get everyone in the company in one shot. But a group shot using a drone is a good way to get everyone in one shot, plus the office, plus the neighborhood surrounding the office. It can also be a good way for your employees to let out some energy. Have them jump around, wave, or make silly faces as the drone races higher into the sky.

The second way a drone can be useful is for super steady moving shots. One of the best things drone manufacturers included was the stabilizer. The stabilizer is what makes drone footage look so smooth, even if the operator is jerky with the controls. Because of this stabilizer, the drone can be used as a handheld steadicam! We’ve used a steadicam in this video. See if you can spot it!

Steadicam rigs can be expensive, but if you already have the drone, why not use it for more than just aerial shots? It is especially good for quick shots that have to be mobile and where there is little time to set up a steadicam rig.

The third kind of shot is the “reveal.” What is a reveal you may ask? A reveal shot is when you start close to a subject and then zoom out to expose the surroundings. You can also perform this shot the opposite way…but with a drone, this shot can be taken to the next level. Because a drone can be flown so high, and so far away, you can reveal much more than you could with a simple zoom out from a traditional camera. You can zoom out to reveal an entire city, or zoom in to reveal a tiny flower hidden in the middle of an industrial park.

The fourth and final shot is the neighborhood view. This shot is great for showing off the location of your office. It is a great way to show customers where you are located within a bigger city or town. Just be careful about those FAA regulations that prohibit flight in certain areas. Just a few years ago these types of shots would have been impossible for smaller companies to achieve, but thanks to modern technology anything is possible! Using a drone can give you unique shots that cannot be achieved with any other equipment…well, maybe a helicopter, but who has a budget for that? This video starts right out and ends with a beautiful sweeping visual:

Use a drone for your next marketing video, and take it to the next level!
If you’re not certified to fly a drone, or want someone to take care of it for you, give us a call. We’re Part 107 Certified with many hours of flight time. Drone shots are a cool addition to stellar video; don’t be fooled by those who use drone shots as the primary visual in the video…drone video should be used to accentuate and add value.

Don’t Think You Need to Invest In Video? Time and Again We Help Businesses Avoid These Mistakes!

kid frustrated by mistake

How is it that in 2017 video is absolutely crushing the other forms of media…and some still refuse to use it? I know, I know…Crazy right? I’m sure you’re not doing thinking these things…but just in case, let’s go through a few reasons why it’s time to invest in that website video.

  • Missing Out on Loyalty. First off, your customers love you, right? Right. We know this because of studies like this that tell us the probability of selling to an existing customer is somewhere between 60% to 70% (HelpScout)…which is so much higher than the 5% to 10% chance of selling to a brand new customer. Since your existing customers love you, why wouldn’t you give them a reason to tell others? Some clients like to create videos that are educational and entertaining…making them shareable. By posting a video, you allow your existing customers the ability to share your greatness… just remember, you don’t want to sell in this video, you’re showing your greatness a different way: giving information that’s useful.
  • Forgetting to Remove Confusion! What if you sell a product or service that is a bit more complicated? What if your product or service could easily be explained with a short video versus text? Most people are too lazy to read any more. So much so, I’m a bit surprised you’re reading this! Most people would prefer to click the video than read text. Give them something to watch! Here are couple of examples:

MicroPop

Tone-Y-Bands

 

  • Losing the SEO Game. If people are searching for you online, will they find you on Google? Google OWNS YouTube and loves video. You’ve probably already started to notice the video search results that sometimes pop up when you search for how to do something. For example, if you were to search “How do I unclog a dishwasher?” You’ll notice that the top non paid search result is a video. Hmmm. Makes you think a little, doesn’t it? What questions need answers that your potential (or existing) customers might be searching for? While video isn’t the only answer to SEO, it’s certainly a powerful one!
  • Conversion is Too Low. What’s your conversion rate? If you sell products, a video helps the viewer decide whether to buy the product. In fact, StacksandStacks.com, “an e-retailer of home storage and organizational products said that when a consumer views a product video, that consumer is 144% more likely to add that product to her cart than a consumer who watches no video”  That’s astounding!  Even our own clients have told us that their products sell out faster and need to be replenished more often when the product is displayed with a video running next to it in stores. And, if we go back to our previous point, if consumers are on a website viewing a video, they’re on the site longer…leading to better SEO. Google seems to love it when people stay on a website longer. We think it’s because Google algorithms say, “Hey, people arrive here and stay here….this site must be good!”
  • Inconsistent Training. Have you hired a new employee? When you do, do you spend hours teaching them all that boring stuff you have to go through? Here’s an opportunity to have your new employee watch something that is more engaging and useful. An on-boarding or training video will help a new employee learn about the culture of the business and review all important points in a consistent way…and you can be sure that every new employee hears and sees the same information presented in the same way. Consistency! One of the keys to Human Resources!

If any of these items helped you make the next step toward creating a video for your business, great! If you’re not sure what your next step is, that’s ok…just fill out the form to the right. We can answer any questions you have and point you in the right direction. Even if you don’t use us, we hope this helped.

 

 

Source:
Photo Source: Pixabay.com
2017, April 19. Convince and Convert website.  http://www.convinceandconvert.com/content-marketing/you-need-to-invest-in-video/

How Should I Measure Video Success

ipad with analytics on screen

Contrary to popular belief, when it comes to determining the success of a video, views aren’t everything. Crazy right? It’s true, there are other contributing factors to consider such as: getting and setting the right key performance indicators, what are your overall marketing goals, and what is the best way to track progress on a brand’s unique goal. Here are a few examples of how others are measuring success when it comes to video posts. The first step is to determine what the primary marketing goal is for the campaign. Typically, companies want their video advertising campaigns to increase awareness, consideration, and ultimately influence their online or offline sales. When trying to market to a target audience, consumers typically fall into one of three categories:

  1. “I’m ready to make a purchase,” or “I’m ready to give you a call to discuss;” or
  2. “I’m not very familiar with your product, but I’d like to learn more;” or
  3. “I’m undecided as to what to do…should I call you (or purchase online) or should I move on?”

The trick is to know where your target audience is when they connect with you. Viewing their actions can solve this. Set up a digital funnel and use video to help them. Could you walk them through a series of steps via the initial video? Or should you set up a series of videos that tells them what to do at each step? Only you can make that decision.

Next, what are the indicators for each marketing goal? For example, if your goal is to raise Awareness, the number of views, impressions, and unique users are important. You might also consider how well your marketing increased awareness and how well people can remember the ad they viewed afterward. Each indicator, if measured properly, will help you determine if the video/ad was effective. This is an important initial step because it demonstrates the impression your business is portraying or is begin perceived via it’s marketing efforts.

If Consideration is the measurement, then the indicators to measure are: view-through rates, watch times, favorability lifts, consideration lifts, and brand interest lifts. All these measurements illustrate how the brand is being perceived when viewing (positively or negatively).

Finally, the third measurement is Action. What happens after or during the view? Here are some measurements to consider: clicks, calls, signups, sales, and purchase intent lifts. When looking at these measurements through the lens of video, you must consider all brand marketing activities because video is typically not a standalone item that drives a sale. For example, many people will receive a mailer, see an ad in a flyer, visit the website, and view the video. The individual may or may not recognize that the video helped them make the sale or if it was something else they saw along the way.

Measuring the success of video is a little tricky…but we like to think that the number of views, frequency of views (same person seeing the same video), watch time, favorability lift and clicks/action taken to contact are typically sufficient items to measure to begin. If we can help you with this in any way, please don’t hesitate to ask!

 

Source: https://www.thinkwithgoogle.com/articles/how-identify-right-kpis-online-video.html

How to Dress for a Video Shoot

red shirt

How to Dress for a Video Shoot

One of the last questions we get, and usually the day before the shoot, is “What do I wear?” That is an important question…so much so, we’ve created a PDF helping our clients with this problem. We thought it might also make a great blog post for those who haven’t hired us for video production but still want to look good on camera!

What to Wear on Camera

  • Bright & Warm Solids. Bright, warm, solid colors are the best. If you wonder which colors work best, think teal, coral, purple, even orange. These colors pop on screen and make you look your best. Pick colors that pop rather than light colored tops that may blend in with the background. Here’s an example of just the right colors:

  • Avoid Wearing Black, Bright Red, or Bright White. If you have ever seen an interview on television where the person was wearing black, you might remember that their clothing became difficult to see or define…such as a jacket lapel that disappeared. Wearing white usually washes out too much, especially if you’re shooting in front of a white screen. Red bleeds on screen. In person it looks nice, but the screen and the color red are not friendly together. If you’re going to be in front of a green screen, you MUST avoid greens, or you’ll disappear with the rest of the background!
  • Avoid Patterns. Patterns that are busy like checks and herringbone do not do well on screen. Much like the color red, a busy pattern will look like it is ‘buzzing’ on screen. You don’t want your clothing to take away from what you are saying, so avoid these items. A lot can be fixed in post production, but this is one area we cannot. Keep this in mind.
  • Dress as if You Were Meeting an Important Client. If you are a banker, that would mean a suit. If you are a plumber, you might consider a golf or polo shirt. Think of your most important prospect and assume they’ll be watching you.
  • Jewelry. Avoid jewelry if you can. Dangling earrings, necklaces, or bracelets often make noise. You’re used to the noise, so you probably don’t even hear it any more; however, the camera will pick it up. It will sound annoying to the viewer, so avoid it if you can. You can wear stud earrings or a flat laying necklace…but avoid bracelets.
  • Hair and Makeup Should be “You, plus 10%.” This means wear just a little more than you normally would. Additionally, lipstick is a MUST even if you don’t wear it everyday. Wear makeup you’re comfortable with, but add that 10% for the best look on camera! Remember to consider your skin tone and if you have questions, ask your producer.
  • Bring Options. Not sure if what you want to wear will work? Bring it with you to the shoot. Your producer can help you make a final selection and ensure you look your best. If you’re doing multiple videos, consider wearing a couple of outfits so it doesn’t look like you shot all of them at the same time. However, if you are shooting video that you want to keep a consistent look across every video, feel free to wear the same thing.

These tips should help you determine what to wear when you have to be on camera. If you know you’ll be in front of a camera, use this post to help you decide what to wear. Remember, video is a little different than real life. By following these rules, you can look your best on every video.

If you have any questions, please feel free to contact us directly or post your question in the comments below.

If You’re a Nonprofit, Here’s How We Fit In

Face of young adult from Best Foot Forward

Nonprofits Are Essential To Our Communities. If You’re a Nonprofit, Here’s How We Fit In.

Every nonprofit has a story. Nonprofits usually fill a very serious need in our community; and one of the biggest challenges nonprofits face is the need for money. Money that helps the nonprofits satisfy the need and pay its employees. When we talk to Executive Directors of nonprofits, they share with us their frustration of telling the story effectively and efficiently so as to bring in as much money as needed to fill the gap. This is not an easy task.

Imagine if you could tell the story without having to sound like it’s been told a hundred times. What if the story could be told using the faces of those who benefited by the nonprofit? Wouldn’t that be the best way to tell the story? It would…In fact, a video can do exactly that.

The person(s) who benefited from the nonprofit would be the best person to tell the story. It’s a first person account of the difference the nonprofit made in their life. Without the nonprofit, where would they be? By having them tell your story, a possible donor can see the how their donation will help make a difference. Powerful stuff.

But, Plum Productions doesn’t just do the video; we help you reduce the cost of the video by working with your corporate sponsors. We all know companies that want to help their community, but they also want the community to know how much they impact their surrounding area. One way to work together is to let Plum Productions work with your Corporate Sponsor(s) to off-set the cost of your video.

A powerful, emotional video can bring in donations beyond expectations. We fit in because we want to tell the story. The story of how you, the nonprofit, helps our community. Below is a sample of just one of our nonprofits we’ve highlighted. Take a look…and try not to cry.

Office Tours – Showcase Your Space!

empty office

Looking For a Video Idea?

If you work in a field where customers come to your office, you probably keep it looking pretty spiffy.  The level of comfort your clients have in your space is likely important to them, and in turn, you. Virtual Office Tours have become really popular on websites for this exact reason.  A potential client can have a look around the office before they schedule an appointment.  If you run a hotel, medical facility, or even a spa, virtual tours are a really valuable selling tool.  Today, most virtual tours are created with still photos and software that “seams” the shots together giving a 3D effect.  It’s a great tool, but we at Plum Productions think it’s a missed opportunity.

A Video Tour Can Do Everything a Virtual Tour Does – With a Much Greater Marketing Impact.

  • Firstly, they’re narrated.  The viewer can actually hear information about the space they’re seeing.
  • Second, in the narration, they can also hear about different services that are provided in the different spaces.  It’s a marketing video and video tour in one.
  • Lastly, if you feature someone prominent from the office, it also becomes a “Meet the Doctor” or “Meet the Staff” video.

Recently, we created a Video Tour for a local medical office. The video was hosted by the doctor, so patients got a look at his beautiful office, and an idea of who would be providing their treatment.  You’ve have to take a look:

Every business looks for ways to save money, and combining an Office Tour, Marketing video and Meet the Staff video is a great deal. Happy Video Marketing! Jenn