How Many People Should Be In My Business (Testimonial) Video?

People in a Business

This is a common question we get all the time. How many people should be interviewed? Or how many testimonials should we have in the video? The answer is much more simple than you think. There are a few variables that affect the quantity of people that should be in your video or testimonial video.

As an example, if you are creating a 60-second video featuring testimonials, you have to think about how long each person has to say what they need to say. If while on camera, they are going to say, “XYZ Company was the most reliable company I have ever worked with because they provided me with answers that were relevant to my issue and solved my problem.” It would take between 8 to 12 seconds for them to say just that line. We have to also assume they’ll want to give a little backstory as to what they were looking for in a company and why they were looking for that. Let’s assume each of those statements could be made in the same amount of time. Three sentences, average of 10 seconds each, is approximately 30 seconds of content (provided they stated it perfectly).

I have to imagine, you’re starting to notice the problem. If you wanted three people on camera giving you a testimonial but each person said three or four sentences that took 30 seconds to say, you’re running out of time pretty quickly. Don’t forget, we’ll also need a little breathing room between each testimonial to set the stage for what their issue is and how the business solved it.

The above only addresses the time it takes to make a statement, but does not take into account that you may want to have a voice over stating how to contact you or to reinforce something that was said in one of the testimonials. All of this is why when we have clients creating a testimonial, we recommend a 90-second to 2-minute testimonial video to ensure you have enough time to get what you need plus the additional B-Roll shots required to create a polished, finished video.

When we take into account the above, we find that you can typically get between two and three people in a 2-minute testimonial video. Even more perfect than that is it typically takes about a half day to get testimonials from that many people along with the B-Roll shots.

We like to use this video as an example because it provides you with all the information you need to help you understand what problem is being solved and why that company was able to accomplish it.

This video allows time for the viewer to understand what the issue that Bill faced and how Credit Brain helped him overcome it. You can feel a bit of emotion in this story and, if you were in Bill’s situation, you might be inclined to make the call.

While video isn’t the only reason people call, it sure does help the viewer understand and feel the situation more clearly. If this is what you’re after and still have questions, feel free to reach out to us with your questions, or comment below.

How Long Does it Take to Get a Professional Video?

Photo taken during a video shoot with Plum Productions

Time is money and you want to know, how long should it take to get my video? You have every right to ask that question. You also have every right to get an honest answer. While we’ve had clients come to us because they were frustrated with how long it was taking to get their video from another production company, our goal is to be as upfront about timelines as possible. Timelines vary by several factors. Let’s dig into what can change the timeline and what you can do about it.

  • Deposit. Yes, we, like many other production companies, require a deposit to get started. This can sometimes slow the process down a little, depending on how large the client’s company is.
  • Before the Shoot.  You’ve decided to move forward and you hope to get your video in a week…is this realistic? Probably not, but it could be. We consider the time before the shoot to be the most critical and has the biggest impact on timeline. Here’s why: We base much of the rest of the video’s outcome on what happens before production begins. We hold a preproduction meeting to ensure we completely understand and everyone agrees to the direction the shoot is heading. We write scripts, plan the shoot schedule, etc. based on this information. A poor plan can result in a poor video, so we can’t stress how important a good preproduction meeting is for your success. This portion of the production usually doesn’t slow the process down unless things change directions and decisions can’t be made in a timely manner. Usually doesn’t happen, but sometimes it does.
  • The Shoot. The shoot is the shoot. It’s where the planning meets reality and stuff starts to happen. Typically we schedule a half, full or multi day shoot for a set number of hours. Again, this doesn’t usually cause any delays to the delivery time unless the client cannot schedule the shoot until someone has returned from vacation or needs to wait until a date in the future to begin shooting. That also applies to our schedule. If we’re already booked for the next several weeks, a new shoot most likely won’t get scheduled until after that clears up a bit.
  • Post Production. Here’s where time bends. Our goal is to always get you a finished product to review within about 7 to 10 days (unless otherwise stated during the shoot). Typically this is good for the client and good for us. It allows an adequate amount of time to be creative in the editing process while still keeping to a deadline. Where things typically slow down is when the client receives the first edit. That’s not a problem because there are usually several people involved on the client side to provide adequate feedback and list the revisions. There should always be revisions. We fully expect the client to want something revised, after all, it’s their video and they need to get what they want, right? Once we get the revisions from the client, we usually apply those concepts, thoughts, and themes to any other remaining video edits and make the changes to the first video. Believe it or not, one time we waited 6 months to get the revisions list. These things happen and when they do, they affect how quickly the client receives the completed video.
  • Final Payment. Once we’ve completed the required rounds of revisions the client will provide final payment and the final videos are delivered. Again, this can stall the delivery process if it takes a few weeks to process checks at your company. This isn’t common, but it does happen.

There you have it, several factors that can affect the final delivery time of your video. How long should it take to get your video created and delivered depends on schedules, payment timelines, and revision/feedback timelines. Our typical projects take anywhere from 30 days to 3 months…depending on the client. That said, one time we started and completed a project in 7 days…so that can happen as well. We can say with certainty that it’s very difficult to provide a highly produced, quality video in less than 30 days…and even more difficult is producing an delivering a video by last week (as is sometimes jokingly requested).

If you’ve been waiting for a video production company to complete your project and you’re outside those timelines, give us a call, we may be able to help or give you some questions to ask. Any other video questions?  Give us a call.

Our Secret Weapon To a Successful Trade Show Exhibit

So you have a trade show coming up and want to know some tips to getting the most of the show? There are several things you need to do to be prepared…but one that is often overlooked (and best kept secret) is the pre trade show video. What is this you ask? Clients have told us that they usually know who will be showing up or what type of people/companies will be showing up at the trade show. Knowing this is great. Having their emails is even better. If you are lucky enough to receive their emails prior to the show (and many shows offer this), what would happen if you emailed them an invitation to come to your booth? Would they come to see you? Do you have an inbound marketing strategy for the trade show that you’ll be exhibiting?

That’s exactly what one client did. They created an introduction video that said something like,

“Hi, I’m (insert name) from (insert company). You’ve registered for the upcoming trade show and you’re probably starting to identify which booths to visit to make the most of your time at the expo. We’d like to invite you to stop by and enter …  “

You get the picture. They invited potential clients or buyers to see them and provided an incentive to do so.

So why do this? We think it’s the same reason many companies are creating video:

  • Relationship building. We’re pretty confident that you know business is done with people they know, like, and trust. Knowing this, wouldn’t it be nice to receive an introduction that’s warm and inviting? Wouldn’t you at least stop by to see who they are? Most likely because of the next point…
  • Humanizing. Depending on your industry, you might find it useful to show the human side of the business. Wouldn’t you know, humans like doing business with humans, despite what Amazon would want you to believe. Here’s why: When there’s a problem, another human is who we want to deal with, not a phone tree, not a web form, not an automated system. We want a person. Having this invitation video provides a personal touch to a potential interaction.
  • Doing what most won’t do. Some will reach out via email to invite potential visitors to their booth. Most will not. Even less will invite via video. If you’re being different, you’ll get noticed. Here’s a way to differentiate yourself. Even if more people eventually start inviting via a video invitation, being creative in your messaging can help you stand out even more.

That’s just the tip of the iceberg. There are several more things you can do with video before, during and after the trade show that will help you stand out, such as, producing a video to play at the expo/event, creating a specialized video to say thank you for stopping by (using the cards you collected), or creating a contest at the show and announcing the winner via video (showing the drawing).

If you need help creating ideas, creating concepts, or just want to get started creating a video for your trade show event, give us a call. We’re happy to help.

7 Reasons Why Your Business Absolutely Needs Video

In 2005, three men started a video-sharing website. In 2006 Google bought it from them. Eleven years later, YouTube has more than 300 hours of video uploaded every minute. And if that isn’t staggering enough consider these additional statistics:

As a frontrunner in an ever-evolving digital community, video changes the way companies are engaging with target audiences. From formal studio productions and ‘garage band’ tapings, drone videography, 3D animation, and 6-second bumper ads, businesses are leveraging the power of video as a critical component in marketing strategies. With Cisco predicting that video will account for 80% of web traffic by 2019, there are multiple reasons why your business needs video now.

Company Connection – Video makes a business human. Through words spoken, tone of voice, and visual expression, potential customers get to know business owners and employees. This perceived development of a relationship creates a connection that builds trust and confidence in the company.

Efficient and Effective – Consumers are busier than ever before. Short on time, living in a fast-paced, multi-tasking world, video can respond to a question more quickly than a written explanation. When time is a crunch or attention-span is limited, a 3-minute video can sell a product more thoroughly than a 4-page written document.

Product Demonstration – Video is a user-friendly way to sell a product. It can visually compare features against a competition, showcase benefits, clear up ambiguous assembly instructions, and demonstrate usage. Video can be paused and replayed as needed, making it a quick resource available with a simple click of the mouse.

Testimonials– A powerful way for people to see and hear firsthand from other clients or customers how great the product or service was for them. While a five-star rating on Google and Facebook is great, video shows the users face, projects their emotions through tone, and generates feelings that what is being said is truthful.

Search Engine Optimization – As a form of rich media, video can increase the quality of SEO and ranking. In addition to hosting video on the company website, the same media can be hosted on other platforms including YouTube and Wistia. Video can be recycled for use in backlinks, blogs, and articles, all the while increasing consumer engagement and length of time spent on your site.

Sales Conversion – Seeing is believing and that is a key function of video. Online and offline, the product market is saturated with choices. Video supports functionality, features and benefits, and quality. A visual sales pitch, 64% of consumers are more likely to purchase a product after watching a related video first.

Social Shares – Word-of-mouth is one of the greatest tools for lead generation. A well-informed or entertaining, engaging and relatable video is likely to garner more social shares than a simple written article. As one qualified target audience shares content, the opportunity for increased awareness is significantly and positively impacted.

 

Video has broad-reach capability to get in front of potential customers without investing extra time or manpower. It can make the smallest company seem large, a large corporation seem approachable, a simplistic product unique, and a complicated product easy to understand.

If a picture is worth 1,000 words, a video is worth 1,000,000. Optimize your digital presence by including video as part of your overall digital marketing strategy. Contact us today.

 

Guest Blog provided by: Larry Goldstick. Larry is the principal owner of Capture Digital Marketing. Capture Digital Marketing is a full service digital marketing agency based in Jupiter, Florida. For more information contact Larry at 561-630-3699 or larry@capturedm.com