How to Prepare Your Office for a Video Shoot

question mark on table representing questions people ask

You’ve decided to create a short video (or a series of videos) to help your business improve it’s Search Engine Optimization (SEO) or to help your potential customers understand who you are, what you do, and why you do it better. Great! Now what? You should get lots of tips from your video production company (if you’ve hired one) on how to set up or prepare your office for the video shoot. If not, you may want to ask more questions of your video production company or find a new one. After all, it should be easy, not stressful to create your video.

So, what do you need to do? Here are some of the top steps to preparing your office for a video shoot:

  1. Get the Shoot Scheduled. Obvious, yes. But if it’s not scheduled, people can’t plan. Once it’s scheduled, communicate the shoot date to your team and make sure they’re ready. Make sure they know what’s happening and when it’s happening that day. You may not have this information, but it should be shared before the day of so everyone is ready and knowledgeable about what is happening.
  2. Prior to the Shoot Date. A day or two (or more, if needed) walk through the office with a different set of eyes. Look for opportunities to tidy up, clean up, and put away all the extra stuff you and your team have collected over the years that is unnecessary to the video. For example, take a look at this photo of an office prior to the shoot. If we had to take a few shots of someone working at their desk, what would look better? The before photo or the after photo? Remember, you want it to look like someone is there working regularly, but not like they’re a “pack rat” or “file piler.” You want to look organized and effective. Here’s a messier version of a desk: image of messy working deskimage of a clean working desk
  3. Do You Need Props? You might need some props or areas where you can show some client interaction or work shots. The video below shows B-Roll (secondary video) shots of employee interactions…notice it’s clean and visually appealing. Each area was selected prior to the shoot to ensure the best possible shots were incorporated into the video.
  4. Looking Good? The other question we get a lot is what to wear on camera. That is a great question and we’ve answered it here in this blog post about What to Wear On Camera. The key is to look your best on camera and what you choose can make a difference. Solid, warm colors are best. Refrain from wearing black, white, or red; and refrain from wearing certain patterns that buzz on camera. If you’re going to wear jewelry, don’t wear dangling jewelry because it can make noise when you speak. Finally, bring options. Again, refer to our previous post if you want to learn more.
  5. Script Ready? Whether we create your script or you’re creating the script, it must be ready to go before the day of the shoot. We’ve pushed back shoots because clients weren’t prepared and the script didn’t align with the objective of the video. It’s critical to get a video production company who can get that script to you well enough in advance so you’re ready to perform it. We shoot to the script, so having this prepared will make your shoot go very smooth!

You may not have any questions after reading this, but if you do, feel free to pick up the phone and call us if you have any questions. We don’t mind if you’re not a client, we just want to make sure your shoot goes smoothly.

What Should I Wear in My Corporate Video?

One of the last questions we get, and usually the day before the shoot, is “What do I wear?” That is an important question…so much so, we’ve created a PDF helping our clients with this problem. We thought it might also make a great blog post for those who haven’t hired us but still want to look good on camera!

What to Wear on Camera

  • Bright & Warm Solids. Bright, warm, solid colors are the best. If you wonder which colors work best, think teal, coral, purple, even orange. These colors pop on screen and make you look your best.
  • Avoid Black, Red, or White. If you have ever seen an interview on television where the person was wearing black, you might remember that their clothing became difficult to see or define…such as a jacket lapel that disappeared. Wearing white usually washes out too much, especially if you’re shooting in front of a white screen. Red bleeds on screen. In person it looks nice, but the screen and the color red are not friendly together.
  • Avoid Patterns. Patterns that are busy like checks and herringbone do not do well on screen. Much like the color red, a busy pattern will look like it is ‘buzzing’ on screen. You don’t want your clothing to take away from what you are saying, so avoid these items.
  • Dress as if You Were Meeting an Important Client. If you are a banker, that would mean a suit. If you are a plumber, you might consider a golf or polo shirt. Think of your most important prospect and assume they’ll be watching you.
  • Jewelry. Avoid jewelry if you can. Dangling earrings, necklaces, or bracelets often make noise. You’re used to the noise, so you probably don’t even hear it any more; however, the camera will pick it up. It will sound annoying to the viewer, so avoid it if you can. You can wear stud earrings or a flat laying necklace…but  avoid bracelets.
  • Makeup Should be “You, plus 10%.” This means wear just a little more than you normally would. Additionally, lipstick is a MUST even if you don’t wear it everyday.
  • Bring Options. Not sure if what you want to wear will work? Bring it with you to the shoot. Your producer can help you make a final selection and ensure you look your best. If you’re doing multiple videos, consider wearing a couple of outfits so it doesn’t look like you shot all of them at the same time. However, if you are shooting video that you want to keep a consistent look across every video, feel free to wear the same thing.

These tips should help you determine what to wear when you have to be on camera. If you know you’ll be in front of a camera, use this post to help you decide what to wear. Remember, video is a little different than real life. By following these rules, you can look your best on every video.

If you have any questions, please feel free to contact us directly or post your question in the comments below.